About the work
New Islington is a housing development by Urban Splash in Manchester, on the face of it that sounds pretty generic but New Islington was something completely different.
One of seven Millennium Communities it was built to set the standard for 21st century living, mixing social housing with world class architecture, a development with schools, doctors, nurseries and even chip shops - creating a new community in one of the most deprived areas of East Manchester.
The website was made to tell people about the ambition of the project, it was not about selling apartments, but telling the story.
I designed and directed this, the first website for New Islington in 2003 with the brilliant team at magneticNorth. In terms of design a lot of kitsch and homemade "uncool" design was used, including commissioning a cross-stitch to set the art direction of the project. Please note this was made in 2004.
Made in Flash, I was also responsible for the sound design and animation and I worked mainly with Brendan Dawes to build the site.